The rebrand that redecorated.
New colours, new type, same claim. It looked current for a season and moved nothing, because the problem was never how you looked.
Repositioning, not redecoration
Senior advisory for the moment you decide to transform.
We help leaders at a threshold solve the problem their customers can already feel.
Fixed scope · a named diagnosis inside two weeks · from $5,000
Why this keeps happening
You didn’t have a creative problem. You had a commercial one.
Most businesses arrive here having already spent the money once.
The agency-hopping cycle.
Three suppliers, three versions of the strategy, none of them accountable for the commercial outcome. Every switch resets the thinking to zero.
The junior team under a senior pitch.
You bought the person in the room and got the person available. The judgement you were paying for left after the kick-off.
A rebrand changes how you look. A reposition changes what you are.
Use cases
Four versions of the moment walk through the door.
Each belongs to a real role at a real threshold. Each gets its own diagnosis.
Proof
Decided, then built.
Positions we repositioned and products we shipped. Every figure traces to delivered work, and every quote to a named person who signed off the wording.
What actually changed
$165MIn products and services sold for partners since 2018
88Engagements delivered since 2018
70+Businesses partnered across AU, NZ and Asia
3AI products in market with active customers, not pilots
+64%Net profit across two years for a partner we rebuilt the data layer for
200+Staff running one live brand system across a franchise network
In our partners’ words
“Most AI brands look and sound the same. Antimony built us something different. They took the time to understand the product deeply and created a brand that communicates real capability without the hype. The identity cuts through in a market where everyone is shouting about artificial intelligence.”
“Partnering with Antimony was pivotal for Obie. Antimony transformed our brand into a cohesive, user-friendly experience that truly reflects our mission to empower Australians in their financial journey.”
“We are a 150-year-old name with independent offices, and the hardest part was never the idea. It was getting two hundred people to use the same one. What we ended up with is a system the network actually reaches for, because it is faster than working around it. The enquiry numbers followed from that.”
“Sam does the thing most advisors avoid: he tells you which part of your own thinking does not hold up, and then he stays to help you fix it. I got a decision I could act on rather than a document I had to interpret.”
AlchemAI™ · the Technology & AI practice
One system for integration, insight and operations.
We don’t just advise on AI. We’ve built it: three products in market, not pilots that died in a slide deck.
One intelligence system, readable by any business, in any industry.
Every system, one seam.
Your stack, CRM, storefront and operations connected into a single operating picture, the way Selenium OS reads a whole retail business as one system. Built once, applicable to any business.
Data that decides.
The Data Intelligence Hub pattern: live customer and commercial data read as one system and turned into decisions, not dashboards nobody opens. Proof, ranked and priced, in front of the leadership team.
Workflows that run themselves.
Compliance, reporting and admin automated under senior human direction, the Indium OS discipline applied to your operation. Your people do judgement; the system does the paperwork.
How you buy it
Five ways in. Start wherever you actually are.
Any pillar can be bought at any rung, and you don’t need a diagnosis to begin. Every engagement prices as a fixed investment, never hours, and ends in something you can hold.
The Advisory Seat
The senior seat, on call
A standing session and direct access between them
From $2,500/moMonth to month · Monthly, cancel any time
Lowest-friction startThe Audit
A named diagnosis
A scored problem map and a recommendation runway
From $5,000Fixed, ex-GST · Up to two weeks
Most common first engagementThe Sprint
A locked decision
One named direction, and the reasoning that survives challenge
From $12,000Fixed, ex-GST · 1–2 weeks
The Roadmap
A costed, sequenced plan
A costed, sequenced roadmap you can start on Monday
From $18,000Fixed, ex-GST · 2–4 weeks
The Retainer
The senior seat, kept
A senior seat that holds context across quarters
From $6,000/mo3-month minimum · Ongoing
Fixed fee
A named scope at a named price, agreed before anything starts. Never hourly, so the incentive is the outcome rather than the clock.
Retained
A monthly seat, from the Advisory Seat up to a full Retainer. Predictable for you, and it keeps the context warm between decisions.
Outcome-linked or equity
For the right business at the right moment, part of the fee can sit in the outcome: a performance component, or equity. Selective, and only where we can genuinely influence the result.
Want it built? When the making begins, Antimony Studio picks it up: the full-stack creative and marketing team Sam founded in 2018, under a separate, cleanly quoted engagement. Referred, never bundled. We do the thinking. Antimony does the making.
Take what you want
The diagnosis is free. The application is the paid part.
Everything below is open, ungated and yours. If it is useful on its own, that is a good outcome and you owe us nothing.
Read the thinking before you need it.
An occasional note on repositioning, growth and AI, the same diagnosis we give away in public. No cadence promises, no filler, and you can leave whenever it stops being useful.
Opens your email client. We never sell or share the list.
Questions, answered plainly
Asked before you asked.
Candid answers, including who we are not for.
If you want a logo tidy-up, a tactical quick fix, or the lowest day-rate in the market, there are better options than us, and we will say so on the first call. Alchemy Hill is built for one moment: when you have decided to change what the business is, and you need senior judgement to make that real.
Four rungs, all from-priced and ex-GST: the Audit from $5,000, the Sprint from $12,000, the Roadmap from $18,000, and the Retainer from $6,000 a month. Every engagement prices as a fixed investment, never hours. The full comparison lives on the Engagements page.
A decision and a costed roadmap, not a deck to admire. Findings scored and ranked, one named direction, vendor and budget recommendations, and a sequence you can act on Monday. The roadmap is the deliverable.
Sam Hill holds every engagement as Lead Advisor; the senior thinking is never delegated down to a junior team under a senior pitch. There is a bench of trusted specialists behind the practice, but the judgement you are paying for is the one in the room.
Three products in market: Indium OS (PropTech AI compliance SaaS), Selenium OS (data intelligence platform), and the Femme Connection intelligence hub. Operating products, not proofs of concept. That is the AlchemAI™ standard: we do not recommend what we have not shipped.
Not at all. The roadmap is vendor-agnostic, costed and sequenced so your in-house team or any studio you rate can run it. Antimony is a recommendation we stand behind, not a condition of the advice.